First we'll touch on the basics of creating animated images and some examples of how to use them effectively.
About animated images
An animated image is an ad format that only appears on the Chats tab in LINE. There are many ways to use this format to grab users' attention.
Animated images are proving to get even more attention than small image ads, with improved CTRs and curtailed CPAs being seen in many cases.
*October results extracted for Project A, which has been running animated images in the Japanese market since August 2022.
Four Effective Ways to Use Animated Images
1. Slowly rotate the product image
Get the attention of users who are interested in your product by just slowly rotating a large image of the product without any text.
2. Demonstrate your product with user generated content
You can show what your product looks like and how it's used through UGC (user generated content).
3. Use limited text with moving images/illustrations
Encourage users to take action by clearly stating a deadline or target for your product, then add movement or illustration to get people to pay attention.
4. Emphasize text and shapes with movement
You can also make your ad more effective by adding movement to text.
Make one character pop out at a time, switch text around, or make it grow and shrink.
