About selectable ads and how to use them in your creatives

In this post we explain the specifications and benefits of the selectable ads feature. Follow the tips for the different frame types to improve the efficacy of your ads.

2023.04.19

The selectable ads feature can be used when you've prepared a small image for your ad and allows you to set separate images for each ad frame size (small and large).

In this post, we'll go over the details of the selectable ads feature and introduce some tips for making the best use of the different frame sizes.

About selectable ads

This feature lets you specify images to be distributed as large and small-frame ads. If you prepared a small image when drafting an ad, you'll be able to set separate images to be used based on the ad's frame size.
By selecting the best image for each frame size, you can improve the overall CTR for your image ad.

On the ad registration screen, designate which images you want to have displayed in the large and small frames. As long as you’ve prepared an image for the small frame, you can set separate images for each frame size.

*Note: The small image ad format is only delivered in small frames. It is different from the small frame images used for selectable ads.

See below for information on each frame type.

Large frames

Large frames are used on pages like the LINE TODAY screen and guarantee a certain degree of visibility, so it's easier to grab the attention of users.

Small frames

With small frames, visibility is lower compared to larger frames, so you can narrow down the details and text to create a more suitable ad for small spaces.

Next, let’s look at some tips for using each frame type.

Using selectable ads

Tips for making large-frame ads

Large-frame ads are highly visible and have more area to work with, so you can include a lot of information. Try advertising multiple products or adding a range of ad copy.

Tips for making ads using small frames

Compared to large-frame ads, smaller frames have less visibility because they have less advertising space. Try to limit the amount of information and display one key element as large as possible with minimal ad copy.

If you use the selectable ads feature wisely, you can improve your CTR by making creatives that are suitable for each frame type!

Note:
- The content in this post is a generalization of current creative trends on LINE Ads. It does not guarantee effective ad distribution.
- Review criteria for ads may have changed since the publication of this post. Please understand that some information presented in this post may not meet the standards of our latest review criteria.
- The UI displayed in this post is based on the service as of February 2023.