This post introduces the key points for making effective LINE VOOM video ads with examples.
Are you worried about making video ads for LINE Ads?
Are you planning to make video ads but have no idea what types are effective?
Have you tried using video ads before, but they underperformed?
If you have any of these concerns, make sure to read this column.
LINE VOOM Video Ads - Key Points
1. Grab users' attention at the beginning of the video
You can grab users' attention in the first frame (at zero seconds) by prominently showing your sales pitch and product. This makes it easier to keep users watching and get clicks.
The zero-second point of the video is shown as a thumbnail when the ad is loading, making it important to show the sales pitch and product at the zero-second mark.

2. Keep users watching until the end
Using videos in the form of user-generated content (UGC)¹, which feel less like ads, cuts down on users leaving and helps keep them watching until the end. It's also effective to show changes from using the product and experiences so users don't get bored.
Many users watch without audio, so adding captions and text instructions can make it even easier to understand.

¹User-generated content (UGC): Content with an organic presentation of being filmed, created, and posted by a user with their smartphone.
3. Check the safe zone
Each device has a different screen size and ratio.
Check each device's safe zone and make sure elements, such as the title and description, don't overlap with important elements in your creative.

- This article introduces trends among LINE Ads creatives in general terms and makes no guarantee of their efficacy.
- Our review criteria may change after publication. Please understand that some of the ads displayed may not meet our latest review criteria.
- The UI shown is from March 2023.