Achieve greater efficiency with LINE VOOM
Here's how to make creatives increase efficiency in LINE VOOM.
2022.09.26
Recently, short-form content has become hugely popular.
To take advantage of the format and successfully advertise on LINE VOOM, you should first ask yourself:
Which LINE VOOM ads are the most efficient? How should I produce my LINE VOOM ad?
To take advantage of the format and successfully advertise on LINE VOOM, you should first ask yourself:
Which LINE VOOM ads are the most efficient? How should I produce my LINE VOOM ad?
For a higher CTR, try using ads that are 12-13 seconds long
On LINE VOOM, video creatives with a playback time of 12-13 seconds proved to be the most efficient.
Video ads that were 12-13 seconds long achieved a CTR three times higher than ads that were 5-6 seconds long.
Video ads that were 12-13 seconds long achieved a CTR three times higher than ads that were 5-6 seconds long.
Make your video creatives captivating from start to finish
Compared to other ad display areas, LINE VOOM has a higher CTR increase rate when users finish viewing ads. LINE VOOM users show a strong interest in viewing content, and have a CTR up to 3.5 times higher at the end of ads compared to in the middle of ads.
Get impressions in LINE VOOM with exclusive 9:16 video ads
Currently, 9:16 vertical video ads are only available for LINE VOOM. Based on our LINE VOOM video feed analysis, 9:16 creatives were the most efficient of all the ratios (and the best for securing impressions).
Apply simple transition effects to make an ad with just a few source images. Use templates with preset transitions and an array of effects. Start making LINE VOOM video creatives now on Creative Lab.