LINE VOOM: A rising star in LINE video advertising

Find out what makes LINE VOOM and the ads on it so special.

2022.12.13

    About LINE VOOM

    LINE VOOM is a short-form video platform for delivering personalized content and entertainment.
    LINE VOOM's influence in the LINE advertising ecosystem has been growing.
    In this post, we'll take an in-depth look specifically at LINE VOOM video ads.

    About LINE VOOM video ads

    1. Easily reach a wide target audience with a single ad creative.

    1. LINE VOOM users range from teens to people in their 50s.*

    2. The utilization rate of women in their 30s-50s who actively engage in service experiences and consumption is also comparatively high.

    * Data collection period: Japan, February 6–12, 2022

    2. With LINE VOOM, even information-dense creatives tend to easily attract views.

    1. Compared to other LINE ad media, LINE VOOM allows you to distribute more video ads.

    2. Video ads can convey more information than static images.

    3. The longer a user watches a video ad, the greater their likelihood of clicking it becomes.
    Clicks tend to dramatically increase when a user watches an ad to the end.¹

    1. Make videos that creatively encourage viewing by users and easily attract clicks.

    2. Here are some examples:
      - Videos in the form of user-generated content (UGC)², which feel less like ads.
      - Videos with captions so users can understand the content even without sound.
    ¹ Data collection period: Japan, January 17–23, 2022 (tested with a 15-second video)
    ² User-generated content (UGC): Content with an organic presentation of being filmed, created, and posted by a user with their smartphone.

    Using LINE VOOM ads

    Utilizing LINE VOOM video ads lets you streamline your target reach and quickly achieve your business goals. Below are the video formats displayed on LINE VOOM.


    See this post for tips on making effective video creatives.